Bouquet 

Summary

An app where couples and wedding planners can book musicians for their wedding.

Project Role

UX Researcher, UI Designer

Project Length

3 weeks

Year

2021

Bouquet copy.png

Background

The brief for this case study was to design an app to enable wedding planners and couples to book musicians and bands for weddings.

Things to consider during foundational research:

  • What should we build?

  • What are the user’s problems?

  • How can we solve those problems?

  • Am I aware of my own biases, and am I able to filter them as I do research?

Method

Design Thinking - A way to create solutions that address a real user problem and are functional and affordable

Design Thinking Diagram.png

Empathise

Empathy — The ability to understand someone else’s feelings or thoughts in a situation.

Interviews

I decided the best method of demonstrating empathy was to conduct interviews. Before beginning the interview process it was important that I understood how different types of bias could have an effect on the interview.

One example of this is is Confirmation Bias, which is looking for evidence to prove a hypothesis you have.

To overcome this:

  • Ask open-ended question

  • Actively listen

  • Include a large sample of users

Other ways to prevent bias in data collection:

  • Foster independent thinking

  • Be careful of your own body language restrictions

  • Avoid specific language

Interview Goals: To understand the processes and emotions that people experience when booking musicians for their weddings. To understand the problems people may face when finding and booking musicians for their weddings.

Interview Participants:

  • People who are married, planning a wedding or have been married in the past

  • Aged 18 and above

  • All genders

  • All abilities

Interview Questions

interview questions - wedding case study

Personas

Personas are created by conducting user research and identifying common pain points.

I conducted 7 user interviews over the phone due to Covid restrictions. I understand that not being able to interview participants face-to-face has some setbacks including seeing the participants body language and facial expressions.

Affinity Mapping

A practice used to organise lots of ideas or insights into groups or clustors

Affinity Mapping CS2.png

Insights

  • Most of the interview participants said that technology was an important part of their day to day lives.​

  • The younger participants aged 35 and under were more likely to use an app to book services such as a nail appointment or plumber.

  • 6/7 participants had or would have a musician or band perform at their wedding.

  • The older participants were more likely to book a musician they knew to perform at their wedding, on the other hand, the younger participants looked further afield and were more likely to book a musician they had seen on social media such as Instagram.

  • All the participants said that an app to find a musician for a wedding would be useful. Responses include: easier to contact, can read reviews and see recommendations and you can see prices and availability.

Empathy Map

Empathy Map.png
Persona 1 - Simran.png
Persona 2 - Isaac.png

User Stories

  1. As a young professional, I want to find a wedding musician that is reliable.

   2. As a dancer, I want to find a band that gets my wedding guests on their feet.

   3. As a someone who has previously been married, I want to quickly find a wedding musician that is easy to  get in contact with.

Advantages of user stories:

  • Helps to prioritise design goals.

  • Inspire empathetic design decisions.

  • Personalise pitches to stakeholders.

User Journey Mapping

User Journey Map - wedding case study.pn

Benefits of User Journey Mapping:

  • Helps UX designers to create obstacle-free paths for users.  

  • Reduces the impact of designer bias.

  • Highlights new pain points.

  • Helps to identify improvement opportunities.

Define

Problem Statement:

‘Tony is a wedding planner who needs an app to book wedding musicians because it will be easy to see what acts are available on specific dates.’

A problem statement is a clear description of the users needs that should be addressed. It should include the 5 Ws and H. Who, What, When, Where, Why and How. 

Problem statements provide clarity about your users’ goals and help UX designers identify constraints that prevent users from meeting those goals. They also help your team to measure success.

Hypothesis:

‘If Tiana downloads the wedding musicians booking app, then she will be able to have direct contact with her chosen musicians.’

A hypothesis is our best educated guess on what we think the solution to a design problem might be.

Ideate

Bringing the research and ideas to life. When starting the ideation process, it is important to consider whether what you are building is feasible, desirable and viable.

Competitive Audit

An overview of your competitors strengths and weaknesses

Benefits:

  • Identifying your key competitors.

  • Reviewing the products that your competitors offer.

  • Understanding how your competitors position themselves in the market.

  • Examining what your competition does well and what they could do better.

Competitive Audit - Bouquet.png

Wireframes

Wireframes - Bouquet.png

Final Designs

Onboarding screens - the screens tell the user what the app is about and the structure and flow of the content.

Onboarding Screens - Bouquet.png

Through conducting research, I have identified that the target demographic for the app would find an app where you can enter your wedding dates would be useful as it would help users to find what musicians are available on their selected dates. This would avoid the disappointment of finding out a musician is not available after you get on contact with them.

Bouquet Screens copy.png

Home Screen

  • Can change the location of the wedding.

  • Can change filters when browsing.

  • Musician profiles are showcased in cards.

  • Hicks's Law - choices are minimised to avoid overwhelming users.

Musician/ Band profile

  • CTA in top right hand corner helps users to easily understand their next step.

  • Users can watch performances of the group, reviews will be underneath.

  • Instead of a long scroll, key information about the artist/s is grouped into categories - Biography, Repertoire, Contact.

Bouquet home screen.png

Prototype

Bouquet.gif

Test

If I had more time, I would have liked to have tested the usability of this product and get feedback from users.

To conclude, I enjoyed doing this case study and have learned so much about the UX process and UI design. for future case studies I would spend more time working on testing out the final prototype with my target demographic as it is really important to work on improving your designs and making sure the user is at the forefront during the design process.

Thanks for reading!